Citizen Health × CharacterQuilt

Four campaigns. One afternoon.
Designed by AI, finished by humans.

A complete go-to-market kit built for Citizen Health Life Sciences — landing pages, display ads, decks, one-pagers, ebook covers, and nurture sequences across four target angles.

130+
Assets
4
Campaigns
80+
Patient Communities
Pick a campaign

Four campaign angles for one recontactable rare-disease cohort.

Citizen Health Life Sciences sells the same platform — regulatory-grade real-world data + recontactable patient registries — to four very different audiences. We built the kit for each.

01
ABM · Pharma

Novartis

Gene therapy + rare disease pipeline acceleration with FDA-grade natural history data and recontactable cohorts.

02
ABM · Pharma

Biogen

Decade-long longitudinal RWE for SMA, ALS, Friedreich's, Huntington's — built for label expansions.

03
Vertical

Academic Medical Centers

UCSF, St. Jude, CHOP, Boston Children's, Emory — investigator-led research without the registry build.

04
Foundations

Patient Advocacy Orgs

Turnkey patient registries for rare-disease foundations. Owned by your community, powered by Citizen Health.

01 ABM · Pharma

Novartis — gene-therapy programs need a cohort that's already in place.

We pitched Novartis Rare Disease teams the angle that compresses pre-IND, pivotal, and post-market evidence onto one longitudinal cohort. Recontactable, FDA-accepted, ready before they file.

Novartis landing page Landing Page
Personalized Landing Page
From IND to label, with the cohort already in place.
2 Master Ads
Display Ads — Master
Dark + light angles, 1024×1024
14 Resizes
Platform Resizes
7 sizes × 2 master angles
Novartis ebook cover Ebook
Ebook Cover · US Letter
The Novartis playbook for gene-therapy RWE
Novartis one-pager One-Pager
One-Pager
Magazine-format brief
Novartis sales deck 8-Slide Deck
Sales Deck
Cover · context · pain · solution · proof · ROI · integration · CTA
Novartis nurture email 3-Email Sequence
Nurture Emails
Intro → Proof → Closing
02 ABM · Pharma

Biogen — neurology label expansions need decade-long longitudinal data.

From SMA Spinraza to Friedreich's Skyclarys to Alzheimer's Leqembi — every Biogen label depends on RWE that only a recontactable patient registry can produce. We pitched Biogen Neurology the cohort infrastructure.

Biogen landing page Landing Page
Personalized Landing Page
Real-world evidence Biogen can build a label on.
2 Master Ads
Display Ads — Master
Dark + light angles, 1024×1024
14 Resizes
Platform Resizes
7 sizes × 2 master angles
Biogen ebook cover Ebook
Ebook Cover · US Letter
The neurology RWE playbook for the Biogen pipeline
Biogen one-pager One-Pager
One-Pager
Magazine-format brief
Biogen sales deck 8-Slide Deck
Sales Deck
Cover · context · pain · solution · proof · ROI · integration · CTA
Biogen nurture email 3-Email Sequence
Nurture Emails
Intro → Proof → Closing
03 Vertical

Academic Medical Centers — investigator-led research, without the registry build.

UCSF, St. Jude, CHOP, Boston Children's, Emory and Mass General PIs need recontactable cohorts in 6 weeks, not 18 months. Citizen Health data already powered a Brain journal paper on STXBP1 — yours next.

Academic Medical Centers landing page Landing Page
Personalized Landing Page
Investigator-led research, without the registry build.
2 Master Ads
Display Ads — Master
Dark + light angles, 1024×1024
14 Resizes
Platform Resizes
7 sizes × 2 master angles
AMC ebook cover Ebook
Ebook Cover · US Letter
The investigator's guide to rare-disease real-world data
AMC one-pager One-Pager
One-Pager
Magazine-format brief
AMC sales deck 8-Slide Deck
Sales Deck
Cover · context · pain · solution · proof · ROI · integration · CTA
AMC nurture email 3-Email Sequence
Nurture Emails
Intro → Proof → Closing
04 Foundations

Patient advocacy organizations — your foundation deserves a real registry, not a spreadsheet.

80+ rare-disease foundations already run their patient community on Citizen Health. We pitched the next batch — NORD, Global Genes, EveryLife, and the founders building the next CACNA1A or Cohen Syndrome Foundation.

Patient Advocacy landing page Landing Page
Personalized Landing Page
Your foundation deserves a real registry, not a spreadsheet.
2 Master Ads
Display Ads — Master
Dark + light angles, 1024×1024
14 Resizes
Platform Resizes
7 sizes × 2 master angles
Patient Advocacy ebook cover Ebook
Ebook Cover · US Letter
The foundation's playbook for patient registry success
Patient Advocacy one-pager One-Pager
One-Pager
Magazine-format brief
Patient Advocacy sales deck 8-Slide Deck
Sales Deck
Cover · context · pain · solution · proof · ROI · integration · CTA
Patient Advocacy nurture email 3-Email Sequence
Nurture Emails
Intro → Proof → Closing